What is a Marketing Support Specialist?

Add Water: Pouring into Agents for the Freedom to Grow

A Marketing Support Specialist is here to pour into you. Furthermore, they provide the essential nourishment that fuels your freedom to grow.

Think of your business as a garden. You provide the seed—your talent and drive. We, in turn, “add water.” The Marketing Support Specialist (MSS) is that vital resource. Consequently, they “pour into” your business daily to ensure you have the Freedom to Grow.

The MSS provides a wide range of marketing support. Their primary goal is to drive the growth of the agents. Specifically, their purpose is to enable you to outpace local competition. Ultimately, they help you gain market share and attract more clients.

Here is how your MSS pours into your business.

1. Pouring into Your Brand Presence

Growth requires visibility. However, maintaining a digital presence takes time. Therefore, your MSS works directly with the team and Broker in Charge. They develop and maintain the office’s presence on all social media channels.

• What they do: To start, they manage office social media pages for activity and insights. Additionally, they ensure the channels remain active and participative. Beyond management, they engage all agents on social media. Furthermore, they leverage content generated by CBA and the office.

• How You Grow: By showcasing the enthusiasm, success, and culture of the office, they ensure you stay top-of-mind.

2. Cultivating Your Skills with Training

You can’t grow if your tools are overwhelming. Thus, the MSS bridges the gap between technology and application. They provide one-on-one training sessions. Moreover, they offer small group training.

• What they do: For example, they provide guidance on company marketing and technology products. This includes CRMs and the testimonials.

• How You Grow: As a result, you gain the technical confidence to run your business efficiently. You use these solutions to outpace the local competition.

3. Nurturing Your Sphere

Some agents need deeper operational support. Therefore, the MSS offers specialized services to ensure your database is healthy.

• What they do: Specifically, they can execute additional sphere development. This includes database organization. Furthermore, they assist with CRM development.

• How You Grow: Consequently, you are freed from the heavy lifting of database management. You can focus on client relationships.

4. Creating an Environment for Growth

A plant grows best in the right climate. Thus, your MSS helps build a vibrant office culture.

• What they do: They help with office client events. This is done in collaboration with the Broker in Charge and agents. Moreover, they create and manage contests to keep energy high.

• How You Grow: These events showcase the office culture.

Your Partner in Growth

The Marketing Support Specialist is more than a job title. It represents our commitment of growth to your career. For instance, they manage the promotion of the office online and offline. This gives you the Freedom to Grow your business to new heights!